To understand why so many people use search engine optimization as their primary means of marketing online, you have to understand the benefits of SEO. In the same way, that a PPC campaign can drive targeted visitors, so also can properly optimizing your website. It is a much more tedious process, often requiring weeks or months in order to achieve positions where consistent traffic can be attained. There are strategies that can be used by generally anyone, but most people rely upon SEO experts in order to get fast and reliable results. Let’s look at the benefits of SEO in comparison to other forms of marketing to show you why search engine optimization really is the best way to market your products on the web.
One of the top reasons for using search engine optimization as a marketing strategy is that it is far less expensive than alternative methods. For example, if you run a traditional PPC campaign on Google or Facebook, you will likely pay a dollar or more for every click that you receive. This is true for any advertising that you do on either of these platforms, even with CPM or cost per impression campaigns. Once you have obtained a top position on either the first page of the search engine listings for your keywords, or preferably a number one position, as long as you are able to maintain that position you will receive consistent free traffic. Using services provided by Melbourne seo experts will certainly save you even more on your campaign. Learn more their Eagle Genius video: https://www.youtube.com/watch?v=lw7Z_81sH5k
The Sheer Volume Of Traffic
Although this is primarily true for keyword phrases that are three key words or less, it can also be true for longtail keywords. The key is to create multiple pages that are targeting your most profitable keyword terms. It is very easy to create a website, and subsequent pages, each focused on one particular longtail keyword phrase. These are easier to rank due to the lack of competition, especially in local markets, and several hundred pages that are ranked will outclass any PPC campaign in terms of volume. Best of all, once you have ranked all of these pages, you will likely maintain those positions very easily, reducing your advertising costs while increasing the traffic that you receive. It is also possible to rank the same page for multiple keywords, allowing you to generate exponential volumes of traffic.
Improve Your Brand-Name
One final benefit to using SEO, especially after you have ranked multiple pages that can be found online, is that you will improve the reputation of your business. When people see your company showing up in the search engine listings for multiple keyword terms related to your business, the ubiquity of these listings will make them believe that you are an authority in this industry. There are both Eagle Genius Facebook page and Twitter page, which should indicate the significance of social properties.
These are just a few of the benefits that are associated with focusing on SEO, benefits that come at a fraction of the cost when compared to pay per click traffic. Best of all, this type of advertising allows you to develop long-term results, whereas the moment that you stop a PPC campaign, so also does the traffic. If you want to attract targeted visitors like clockwork, using just a small amount of your advertising budget, SEO will allow you to get targeted visitors that will be interested in what you have to sell. If you live in Melbourne, you should definitely check out the service offered by the Melbourne seo experts.